Fusion Commercial Manager

About Us

Our group of companies specialises in housing solutions, supporting organisations with complex accommodation needs across the Corporate, Healthcare, Construction, and Insurance sectors. Backed by over 20 years of experience, it delivers tailored accommodation strategies, combining short and long-term housing, property management, and bespoke client support.

Objective of position

We’re looking for an experienced Fusion Commercial Manager to lead revenue growth through structured enquiry conversion, smart pricing and long-term B2B partnerships.

Reporting to the Chief Commercial Officer, this is a senior, hands-on commercial role for someone with 5+ years’ B2B sales leadership experience who knows how to turn enquiries into profitable, repeat business. You’ll oversee the end-to-end commercial performance of enquiries and bookings, while working closely with Sales, Operations, Revenue and Guest Services to deliver sustainable growth.

This role is ideal for a commercially driven leader who enjoys owning performance, improving conversion with a current client.

Duties and Responsibilities

• Commercial leadership & sales performance
• Lead and manage the commercial enquiry and reservations function to maximise conversion and revenue
• Embed clear sales processes, KPIs and response standards
• Personally manage and close high-value or strategic B2B opportunities
• Drive a performance-led culture with clear accountability
• B2B sales & relationship management
• Develop and grow direct B2B relationships across corporate, healthcare, relocation and agent sectors
• Secure long-term business through fixed-term, volume and framework agreements
• Maintain and grow key client and agent partnerships
• Attend client meetings, office visits, fam trips and industry events
• Pricing, yield & revenue optimisation
• Work with senior stakeholders to develop and implement pricing and yield strategies
• Ensure enquiries are converted in line with diary optimisation and best-yield outcomes
• Analyse booking trends, length of stay, margins and segment performance
• Balance occupancy, rate and operational constraints
• Enquiry & reservations management
• Oversee the full enquiry lifecycle from first contact to confirmation and handover
• Ensure booking platforms are actively managed with no expired enquiries
• Enforce same-day (“sun-down”) response standards and clear handovers
• Maintain data accuracy across PMS and CRM systems
• Cross-functional collaboration
• Act as the commercial bridge between Sales, Operations, Revenue and Guest Services
• Ensure bookings are delivered smoothly with clear communication and planning
• Align commercial commitments with operational delivery
• Reporting, insight & continuous improvement
• Produce regular reports on conversion, revenue, occupancy and pipeline
• Conduct competitor and market analysis
• Identify and implement process and system improvements

What we’re looking for

• 5+ years’ experience in B2B sales and commercial leadership
• Proven success driving enquiry conversion and revenue growth
• Strong commercial acumen, including pricing, yield and contract negotiation
• Experience managing teams, targets and performance frameworks
• Confident stakeholder manager with strong communication skills
• Analytical, organised and commercially minded
• Comfortable using CRM, PMS and Microsoft Office
• Experience in serviced accommodation, hospitality, property or accommodation-led businesses is highly desirable.

Benefits:

• Additional leave
• Group Life Insurance
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Flexitime
• Health & wellbeing programme
• Referral programme

Why Join Us?

You’ll be part of a collaborative, ambitious team within a business experiencing rapid growth. This role offers variety, responsibility, and the opportunity to make a meaningful impact on the quality and performance of our property portfolio.

Download this role